Pulman Group and South Shields FC strengthen partnership with sponsorship renewal and major ‘Kick to Win’ fan competition
Pulman Group, the North East’s leading family-owned car retailer has strengthened its
partnership with South Shields FC. The deal secures front of strip sponsorship for the
2025/26 season, the tenth consecutive year along with a major ‘Kick To Win’ fan
challenge thought to be the biggest of its kind for any sixth-tier football club in the
country.
The sponsorship renewal ensures Pulman Volkswagen front of shirt branding for first
team, international, and women’s home shirts, and CUPRA branding for the teams’
away shirts.
This long-standing sponsorship has meant a great deal to South Shields FC.
Commercial Director Carl Mowatt stated how much both parties have benefited from
the partnership. “Our partnership with Pulman Group reaches beyond strip sponsorship
and extends to the South Shields Business Club and outstanding joint marketing
opportunities like ‘Kick to Win’. It enables us to expand and develop as a club,
especially with our Academy and International teams which continue to go from
strength to strength. It’s a fantastic partnership and we have a great relationship with
Pulman that has stood the test of time.”
Ahead of the 2025/26 season, Pulman Group and South Shields FC have announced an
exciting competition with a chance for one lucky fan to win a Volkswagen ID.4 electric
car worth over £40,000.
Not only does this finalist get the chance to win the grand prize, but there will be two
other finalists selected. One will receive a table for 4 people in hospitality at South
Shields FC’s first game of the 2025/26 season and the other will receive a signed South
Shields FC shirt.
And there is more good news. Everyone who enters the Kick to Win competition will
receive a voucher for £500 extra towards their part-exchange on a new or used car
purchased from Pulman Group before the 30th of September 2025.
Entering the Kick to Win challenge is also pain-free via this link. Pulman Group and
South Shields FC will randomly draw three names to receive a pair of complimentary
tickets to a major South Shields pre-season fixture on the 12th of July 2025. The final
draw for the three finalists will take place during the half-time break. Then one of the
lucky three will go on to have the opportunity to win the Volkswagen ID.4 in front of a
sell-out crowd at South Shield’s home ground 1st Cloud Arena by completing the Kick to
Win challenge.
Pulman Group’s Commercial Director Chris Slater commented on this event and the
partnership between the two parties by saying
“This is a fantastic event where one lucky finalist could win an amazing prize and everyone who takes part gets the £500 voucher. We’re excited to see this competition unfold and we’re even more thrilled that we get to do this in partnership with South Shields FC. It’s a great opportunity for two family and
community conscious organisations to combine, create something exciting and solidify
the partnership further.”
Press contact:
Stephen Gallagher
Pulman Group Marketing Manager
Tel: +44 (191) 336 0030
Email: [email protected]
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