FRESH AS A DAISY

Teesside-based charity, Daisy Chain is celebrating two decades of innovative support with fresh new branding, setting a solid foundation for future growth.

The charity has been working with Better Brand Agency, based in Middlesbrough, on the milestone project to update everything, including the logo, to bring the brand in line with the charity’s diverse service offering.

Neeraj Sharma, CEO said: “The new brand and logo is exactly what we hoped for – something that pays homage to our humble beginnings but is fresh, modern and professional. Daisy Chain has grown substantially in the last 20 years, and we wanted to make sure that the brand was representative of all of the support we provide whilst simultaneously preserving our founding ethos.

“I’m really excited about this visual evolution, particularly the way that the typeface challenges perceptions, making unique and encouraging people take a second look.”

This milestone project is particularly important to Duane Hanson, who co-founded the charity in 2003 with his late wife, Lesley, and is now Chair of Trustees. He said of the project: “Daisy Chain has grown so much in two decades, built on the foundation of Lesley’s early vision. The charity’s offering has expanded, becoming more diverse to match the needs of our beneficiaries; it was key that the rebrand was representative of the variety of innovative support services we provide.

“Daisy Chain means a huge amount to me, and I am really pleased with the result.”

Mark Easby, Better Brand Agency, said: “We are very proud to support Daisy Chain in developing and launching its new brand. We understand that this isn’t just a new logo for the charity. It’s a vital project to support the charity’s continued growth.

“After defining the new brand strategy, verbal identity and visual identity, the new brand now represents the Charity’s evolution over the last 20 years and underpins the exciting plans for the future. As a local agency, we understand how critical Daisy Chain is to our region, and we are privileged to work with the team on such a pivotal project in the history of the charity.”

The logo includes the daisy everyone knows and loves, but with a modern twist, filled with a spectrum of colours. The text is a mixture of font you’d expect, and letters that are unique, just like the amazing neurodiverse community. Each unique letter contains a link of some kind, representing the chain of support the charity has spent 20 years building and continues to develop.

Daisy Chain’s mission is to support and empower autistic and neurodivergent individuals through the provision of holistic person-centred services, whilst promoting training, wellbeing, inclusion and acceptance regionally and nationwide. To find out more about the organisation’s work visit www.daisychainproject.co.uk