Northumberland Pride appoints 32West as agency of choice

PR and communications agency 32West has been appointed by Northumberland Pride following a competitive tender process.

The agency, which has offices in Newcastle, Cumbria and Liverpool, will work with the LGBTQIA+ charity on a rebrand, PR and social media strategy.

Northumberland Pride has grown its team, services and footprint significantly since it was established in 2017.

And as it looks to the future, the charity plans to reposition itself to better reflect its current offering.

Darren Irvine-Duffy, the organisation’s chair, said: “So much has changed since Northumberland Pride was founded. 

“The services we offer have expanded significantly, so too has the geography that we cover. It is challenging to capture all of that succinctly – but that is what we’re seeking to do with the support of 32West.

“Beyond our planned rebrand is a desire to ensure as many people as possible are aware of the support services, events and external training opportunities that we offer. We will do that through enhanced activity on our social media channels and through proactively telling our story.”

Northumberland Pride and 32West are both members of the North East Chamber of Commerce. It was at a networking event that the two organisations first met.

David Coulter, 32West’s Senior Account Manager for the North East, said: “We love to connect with fellow North East businesses and have found the chamber to be a great vehicle for that.

“A casual chat over festive drinks led to more detailed conversations with Darren and the team and we were delighted to be invited to pitch for this work.

“Northumberland Pride is an amazing organisation and does so much to support the LGBTQ+ communities in the areas it serves. 

“We love the vision of Darren and Angela, the charity manager, and can’t wait to work by their side as Northumberland Pride enters the most exciting phase in its history.”

If you wish to engage with Northumberland Pride or any of the charity’s support services, call 0333 242 7307.